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Starting with Value

Mike Mangino

May 27, 2021

I’ve been working on our 7 minute demo for the FreightWaves Transparency 19 conference. You might think that as CTO I would focus on the cool technology here at HubTran. While we have great technology like Elm on the front end, I won’t be mentioning it. The technology isn’t what’s important, it’s the value we deliver that matters.

Maybe you’ve experienced this in other places in your life. I recently had to make a change to my AT&T account that required me to go into a store. The change seemed simple. I just needed to move the account from my wife’s name to my name. I assumed it would take just a couple of minutes. Instead, it took more than an hour. The folks at the store were friendly and apologetic. They told me all about how their system worked and what they had to do. They missed the fact that I don’t really care. I want the account name changed. I don’t care about how it gets done. It doesn’t matter to me if they fax paperwork to an office, or type on an iPad. That’s all internal to them. I just want the change made.

That’s the same way I feel for our customers. Sure, we have amazing technology that does cool stuff. At the end of the day though, what matters to our customers is that they can do their job faster, easier and with fewer errors. It wouldn’t matter if we solved their problems with a pile of interns (we don’t) or some interesting algorithms (we do). They don’t need to see into the box. They just want us to make their lives better. So that’s what I’m going to talk about.

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Mike Mangino
About the Author

Mike Mangino

Mike Mangino is the Chief Technology Officer for TriumphPay where he leads the development and dissemination of advanced technologies that improve and increase business for our customers and TriumphPay. Prior to joining TriumphPay, Mike was the Chief Technology Officer for HubTran where he was responsible for designing and building software to automate back-office payables for the transportation industry and built and managed a team of engineers including software development, DevOps and customer support.

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