Ad and Cookie Policy

Effective Date: May 9, 2023

How We Use Tracking Tools

Triumph Financial, Inc. and its subsidiaries, including Triumph Financial Services LLC, TBK Bank, and our related companies may collect personal information about users over time and across different websites when you use this site. We also have third parties that collect personal information this way. This might include them placing tools on our sites or apps or on third party platforms.

We use several common tracking tools. These may include browser cookies. We may also use web beacons, flash cookies, and similar technologies. To learn more about what tracking tools are and how they work visit here.

We work with third parties who help gather or link information through tracking tools. Information gathered or linked might include your name or email address. This might be connected to other information third parties collect. Or, it might include online usage information.

This policy describes our ad and cookie practices for the sites on which it appears. This includes the activities of vendors and third parties who place tools on our sites.

Why We Use Tracking Tools

We use tracking tools for many reasons, including to engage in interest-based advertising. This is also referred to as interest-based advertising, or “online behavioral advertising” or cross-contextual behavioral advertising.

We may use tracking tools on our sites, in our emails or other communications, or on third party platforms for the following reasons:

  • To recognize new or past website visitors.
  • To improve our website and to better understand your visits on our platforms.
  • To integrate with third party social media websites.
  • To observe your behaviors and browsing activities over time across multiple websites or other platforms.
  • To better understand the interests of our customers and our website visitors.
  • To serve you with advertising or other content after you leave our platform encouraging you to return.
  • To serve you with advertising or other content based on information gathered about you over time across multiple sites or other platforms.
  • To decide what content is relevant to you including by looking at your browsing behaviors or location.

How To Control Certain Tracking Tools

The following explains how you can control tracking tools. Choices you make are both browser and device specific:

  • Browser Controls: Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. You can set your browser to reject cookies. To find out more about how to control cookies from your web browser, please visit here. To control flash cookies, which we may use, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.
  • Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.
  • Other Tools: The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt-out of interest based advertising you can visit here and follow the instructions on that page.